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NIKE, Inc. The Nike "Swoosh" Logo |
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NIKE, Inc. The Nike "Swoosh" Logo.
Type: Public corporation
Founded: 1972
Headquarters: Beaverton, Oregon
Key people: Phil Knight, chairman and co-founder
Mark Parker, CEO
Bill Bowerman, co-founder
Industry: sporting goods
Products: Athletic shoes, apparel, sports equipment, accessories
Revenue: $15.0 billion (FY 2006)[1]
Employees: 26,700 (2006)
Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.
Contents
* 1 Corporate influence
* 2 Timeline
o 2.1 The 1960s
o 2.2 The 1970s
o 2.3 The 1980s
o 2.4 The 1990s
o 2.5 The 2000s
* 3 Corporate social responsibility
* 4 Advertisement controversies
o 4.1 Kasky v. Nike
o 4.2 Beatles song
o 4.3 Minor Threat ad
o 4.4 Xiao Xiao
* 5 Relationship with Beaverton
* 6 Corporate governance
* 7 Rivalry and competition
* 8 Trademarks
* 9 External links
o 9.1 Criticism of Nike's labor practices
o 9.2 Dispute with Beaverton
o 9.3 Data
* 10 Notes |
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